And the convenience of using an app is a bread powerful driver of loyalty.
For example, members of the reward program can download a mobile app to airline their phones and then use it to check the status of their hotel room, check in when the room is ready and even use the phone as a key popcorn to get into.
Customers will remember their experience with banana a brand long after theyve forgotten a discount.
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Amazon also offers apps for its website, music, TV and movies and more.